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Addresses the notion of “phoria” in organizational change. Uses the device of the myth of the Erl König to explore the appropriation of emotion in organizations and considers the role of rhetoric, liturgy and ritual in the preparation for changes. Argues that organizations trivialize the significance of change via a range of techniques which attempt to alleviate the experience of the burden of change. Argues for greater discernment between enlightenment and levity.
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H. Hopfl (1994) studied this question.
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