Strategic consciousness is a cognitive skill that enables firms to develop a clear vision and a system of thought based on inquiry, research, transforming values, increasing mental capabilities, etc. The success of strategic planning is also related to this phenomenon. In this study, strategic consciousnesses of hotels has been measured related to three factors, consisting of reframing, reflecting and system thinking. Consciousness construct was found to be formed by two factors in hotels: reframing and reflecting, and system thinking. These two factors have influenced the content of strategic action plans, stakeholder analysis and participation, existence of action plan, and performance measurement. Two factors of consciousness have been influenced, especially in the variation of stakeholder analysis and participation. Stakeholder analysis and participation factors have determined the level of customer satisfaction significantly.
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HALIS et al. (2010) studied this question.
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