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June 1, 2009Journalism & Mass Communication Quarterly

The Effects of Persuasion Knowledge on Click-Through of Keyword Search Ads: Moderating Role of Search Task and Perceived Fairness

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CYChan Yun YooUniversity of Auckland

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Chan Yun Yoo (2009) studied this question.

synapsesocial.com/papers/6a88f64dfdd42a3ef2696536 https://doi.org/10.1177/107769900908600209

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