Three Times a Study: Business Students and the Library

Revisiting a study performed 30 years ago, researchers at three institutions surveyed undergraduate and graduate students in marketing courses to determine their attitudes toward and knowledge of library services and collections. Results found that 21st-century students are more likely to believe in the importance of library research, to have had library instruction, and to use Web sites and Internet search engines to begin their research. However, they are less likely to read business periodicals. Faced with a list of information sources, they are generally able to pick out a useful resource, although not always the most efficient. Implications for library service to business students are discussed.