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This work delineates the first attempt to tune the product distribution between methanol and ethanol in the direct oxidation of methane reaction by incorporating Lewis acids Ni2+, Co2+/3+ or Zn2+ into IrO2/CuO. The electrophilicity of Ir4+ and the (LAS–BAS)/LAS ratio (LAS: Lewis acid sites, BAS: Bronsted acid sites) are demonstrated to be two reactivity descriptors motivating CH4 activation and ethanol formation, respectively. Electron-deficient Ir4+ motivates enriched *CH3 concentration and subsequent C–C coupling for C2H4 formation, while the Lewis acid promotes ethanol formation from C2H4 involving lattice O and H2O. The ethanol selectivity presents a quasi-linear relationship with (LAS–BAS)/LAS.
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Yang et al. (2021) studied this question.
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