Micro‐scale Retail Location: Cinderella or Ugly Sister?

Although the issue of retail location has attracted a great deal of academic attention, the bulk of this literature pertains to the national, regional and urban scales of analysis. An equally important, but comparatively neglected, consideration is micro‐scale retail location; that is, location within planned shopping centres and unplanned shopping districts. Summarizes the existing literature on retail location at the micro‐scale and asks whether it is in fact a “cinderella” subject – unappreciated but with much to offer – or an “ugly sister”, unworthy of serious attention.