Methods of strategic analysis and proposal method of measuring productivity of a company

The article presents the essence, nature and importance of stra- tegic analysis as one of the key elements of a successful enterprise develop- ment. The authors give the basic definitions of strategic analysis using busi- ness vocabulary and other views. The basic methods of strategic analysis are present. The influence of external and internal environment of the activities of the company is analyzed and in accordance with this, the classification of the methods of strategic analysis is carried out. The authors came to the conclu- sion that methods of strategic analysis of internal environment of the enterprise includes: the method 'tree of aims', LOTS method, MOST model. Methods of strategic analysis of external environment of the enterprise include: Ansoff's product/ market growth matrix, Cooper portfolio matrix, Model of '5 com- petitive forces by Porter', the BCG model, New BCG matrix, GE/ МcKinsey matrix, Thompson and Striklend method, '7S' McKinsey, ADL/ LC matrix, Hofer/ Schendel model, PEST analysis. Methods of strategic analysis used in the study of external and internal environment includes: Abel model, SWOT analysis, Shell/ DPM model, PIMS model, SPASE analysis, Seiners matrix. Presented strategic analysis methods have been extended to the latest achieve- ments in the field of economic analysis. Last part presents possibility to use analytical production function to estimate total labour productivity in the en- terprise. Methods of strategic analysis illustrate the potential of internal and external environment, analytical production function allows to measure the ef- fectiveness of the use of this potential.