The article describes the changed conditions of communication due to the two factors of globalisation and internationalisation. It looks at four factors in particular: issues of genre; literariness and national cultures; new modes and forms of communication; and the impacts on curricula of communication. It places these issues into the contexts of economic and social futures, and makes suggestions about the necessary relations between these and forms of the curricula of communication.
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Günther Kress (1996) studied this question.