Evolution of social microenterprises from rural to the urban area: A study on income‐generating micro‐entrepreneurs in an urban context

Micro‐entrepreneurial activities in small‐scale trading in an urban context generate incomes and reduce poverty of marginal city dwellers. They are viable but need to adapt to the socio‐economic system where they operate. The types of micro‐entrepreneurial activities vary between rural and urban contexts. The delivery cost of microfinance services in urban areas is cheaper than in rural areas.