This research investigates the relationships between innovation antecedents and innovation-oriented cultures. Inaddition, it explores the relationship between innovation-oriented cultures and performance outcomes. Ourfindings from 192 CEOs across three industries indicate that risk orientation, R&D expenditures, intra-firmlinkages, improvisation and experimentation are related to innovation-oriented cultures. In addition,innovation-oriented cultures contribute to product innovation and have a significant impact on a firm’s growthand performance.
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Tienne et al. (2012) studied this question.
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