Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective

Globalization, offshore outsourcing, global value chain and global division of labor have led today’s Businessfirms to internationalize their activities, therefore, cultural diversity become an important issue in managing thecontemporary worldwide workplaces. In fact, it has become a necessity for managers to take this challenge byfully utilizing the potential capabilities of multi-cultural workforce in order to achieve organizationaleffectiveness. To address this situation, we attempted to understand the impact of cross-cultural diversitymanagement on organizational effectiveness and competitive advantage in an organization. A content analysismethod has been used in this article to explain the impact of cultural diversity management in order to acceleratefirms’ competitiveness. The outcome of our research indicates a significant and positive correlation of aneffective cultural diversity management practices on competitive advantages and organizational effectiveness.