The nature of entrepreneurship and why entrepreneurs truly matter -- 2. Motivation : why entrepreneurs make the journey -- 3. Human cognition : the internal origins of creativity, innovation, and ideas for the possible -- 4. From desire to achievement : the crucial role of self-regulation -- 5. The social side of entrepreneurship : getting the help you need -- 6. The personal side of entrepreneurial excellence : characteristics that enhance success -- 7. Making decisions and avoiding cognitive traps -- 8. Managing adversity : dealing with stress, learning from our mistakes, and coping with failure -- 9. Putting it all together : a model of the highly effective entrepreneur
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Robert A. Baron (2013) studied this question.
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