Demand and supply network design scope for personalized manufacturing

This paper first presents personalizing and personalized manufacturing as a means for firms to meet the rising challenge, faced by a large variety of manufacturers, to offer innovative highly personalized products with short and reliable delivery delays in a digital and global economy that is highly turbulent and competitive. It positions personalizing versus the current trend of mass customising. It characterizes complementary types of personalizing and highlights the key elements for their successful implementation from a demand and supply network perspective. Finally, it illustrates the scope and addresses how personalizing affects the design of the demand and supply network, emphasizing the scope of this design influence, the variety of options for each element of the network, and the interrelationships between the design decisions.