Starting from July of 2016, literally bumping into people on the streets trying to catch Pokemon has become a common sight. Pokemon, of course, are fictional creatures based on the popular Japanese video game franchise that has become the basis of animated series and films [1]. Unlike other fictional characters, however, Pokemon now exist in an augmented reality (AR) in the new mobile game, Pokemon Go, which transforms your physical location into a world that hosts characters superimposed on the reality that we see through our smart phones.
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Chang et al. (2016) studied this question.
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