Impact of ‘Green’ Product Label Standards on Consumer Behaviour: A Systematic Review Analysis

There have been controversies surrounding the actual effect of 'green' product labels in influencing consumers towards eco-friendly behaviours. While some claim that the proliferation of private business standards are confusing rather than assisting eco-friendly consumers in their green purchasing decisions, others posit that it has had significant positive effect in influencing consumers towards 'green' purchasing. Still yet, some others found neutral effect of 'green' labels on consumer behaviour. The objective of this critical review is to determine if available evidencebased studies on the use of 'green' labels support or contradict the above claims, using a systematic review approach. This review adopted an analytical framework developed by