The Value of Culture: Congolese Art and the Promotion of Belgian Colonialism (1945–1959)

Based on the scholarship of Frans M. Olbrechts and the changes implemented in the Museum of the Belgian Congo during his directorship (from 1947 until 1958), this article argues that the institutionalization of African artefacts as art served the late Belgian colonial regime in promoting its renewed postwar commitment to the Congolese colony. In their reinvention as art and subsequent re-installation in modernist displays, the objects acquired not only a cultural, but also an economic and political value as resources, which led to their co-option in the mise-en-valeur, or valorization, of the colony and fuelled a colonial rhetoric that replaced an earlier emphasis on the civilizing mission with a construction of cultural guardianship based on the universal value of the objects as art.