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January 1, 2015International Journal of Digital Information and Wireless Communications

Factors Predicting Consumers' Assessment of Advertisements on Social Networking Sites

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Abstract

Marketers act on social networking sites (SNSs) in order to be more efficient in merchandising their products and/or services. Even so, the scope of the published studies regarding the assessment o ...

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Cite This Study

Hossam Deraz (2015) studied this question.

synapsesocial.com/papers/6a8ac8f3b676b7d1a2fb381a https://doi.org/10.17781/p001671

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