The valuing of management information

This article is the first in a series of four articles concerned with the valuing of management information. The first three articles examine the major approaches to valuation, the final one summarizes and links together these methods into a practi cal approach to the valuing of management information. This article considers the Bayesian approach to the valuing of management information by examining two examples. One of these examples is an unprogrammed strategic decision con cerned with valuing a piece of market research information, the other concerned with the valuing of process control informa tion.