Adoption et usage marchand de l’Internet : une étude économétrique sur données bretonnes

What are the forces driving or curbing Internet use in the home ? Agrowing number of surveys have been carried out to address this question . In this vein , this article focuses on the decisions whether to have an Internet access in the home and whether to buy online , using the results of a survey carried out in Brittany at the end of 2002 . The econometric results of this study , the first of its kind using French data , highlight the role of socio-economic factors (age , education , occupation ), but also the positive impact of experience and neighbourhood influences on Internet use . For example , a person will be more likely to buy on the Internet if a large proportion of those in his neighbourhood are accustomed to buying online . This finding gives support to the idea that individual choices regarding online are often taken in interaction with people ’ s immediate circle or with social networks .