Person or PC? A Comparison of Human and Computer Coding as Content Analyses Tools Evaluating Severe Weather

Computer-aided content analyses programs have been deployed for social science research in recent years; however, few studies have evaluated their effectiveness, compared to human coding. This study uses open-ended responses from respondents seeking information in preparation for Hurricane Michael to compare human- and computer-coding. In particular, the comparison involves the use of Excel as a common and relatively simple coding instrument. Results indicated significant differences between frequencies coded by humans and a computer, with additional findings suggesting that residents employ television as a tool for information gathering when severe weather is imminent. Final discussion focuses on support for a blended model of both human and computer coding, while examining the findings related to severe weather.