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In fitting a generalized linear model, many authors have noticed that data sets can show greater residual variability than predicted under the exponential family. Two main approaches have been used to model this overdispersion. The first approach uses a sampling density which is a conjugate mixture of exponential family distributions. The second uses a quasilikelihood which adds a new scale parameter to the exponential likelihood. The approaches are compared by means of a Bayesian analysis using noninformative priors. In examples, it is indicated that the posterior analysis can be significantly different using the two approaches.
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Albert et al. (1989) studied this question.
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