Sport and business coaching: Perspective of a sport psychologist

This personal perspective on both sport and business coaching psychology practice discusses theories and models utilised by practitioners in both settings. Performance demands and examples of intervention research common to sport and business settings are described, and suggestions on collaborative research projects are offered. Advice that sport leaders have offered business leaders is summarised and a case study example of transformational leadership in sport is provided. In the author's opinion the evidence suggests that coaching psychologists in both performance environments would benefit considerably from more closely linked approaches to applied research.