Framing of Malala Yousafzai: a comparative analysis of news coverage in Western and Pakistani mainstream English print and alternative media

This study compares Pakistani and the Anglo-American media news framing and how these sources portray similar news events. Specifically, it is a comparative analysis of news regarding the principal time periods in Malala Yousafzai’s life, namely: (1) the shooting of Malala by a Taliban gunman and her subsequent recovery; (2) the intervening period when Malala emerges as a brand and is nominated for the Nobel Peace Prize; and, (3) the period surrounding the winning of the Prize before she fades out from the media limelight. The study found that Western media articles framed her as a female education activist, a victim of terrorism, a victim of a society largely hostile to women and a beacon of hope for girls in a highly restrictive society. The Pakistani mainstream English media, at times, preferred to tow the western lead without clarifying its own stance. However, Pakistani alternative English media was largely critical of Malala, post western intervention. The results may have far-reaching implications and raise questions about the framing by audience and the modes of communication people adopt for building their knowledge structure.