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Focuses on coaching, the latest “fix” in corporate life, and how the workplace is changing from authoritarian bosses and jobs for life towards self directed learning and portfolio careers. Outlines how the Virgin Empire was built using a coaching culture and provides case histories of the implementation of coaching and coach training in the workplace. Provides some facts and figures about Return On Investment, and why companies introduce coaching. Concludes with a look into the future.
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Carol Wilson (2004) studied this question.
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