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Theoretical analysis outlines a framework to enhance key character traits in aspiring entrepreneurs, suggesting that targeted interventions can boost entrepreneurial success.
Purpose This paper aims to help practitioners by suggesting a conceptual method to influence and enhance critical character traits. It also serves as a foundation for future empirical studies on the same topic. Design/methodology/approach This work presents a conceptual framework designed for practical application, and it extrapolates new applications of theories authored by Bandura. Findings Five key entrepreneurial traits are identified based on a review of recent studies that suggest correlations with entrepreneurial intention and success. One trait, namely, self-efficacy, is the subject of a theory and empirical testing on methods to enhance it. The other four traits – including conscientiousness, a need for achievement, an internal locus of control and risk propensity – are discussed as perhaps being capable of influence through the same method. Research limitations/implications This study is ripe for practical applications, but it invites additional empirical testing as this paper presents only a concept. The findings require viewing the constructs through a lens that – while tested and wisely accepted in the scientific community – has detractors and flaws. The biggest limitation is the application of a theory designed to change a belief to changing a personality trait. Practical implications This paper presents a practical framework for people seeking to become entrepreneurs or to enhance their success as entrepreneurs. It provides a method for enhancing one key trait – namely, self-efficacy – and it suggests applying this same strategy to other identified traits. At a minimum, it encourages an understanding and appreciation of some constructs associated with entrepreneurship. Social implications Entrepreneurship is a socially-desirable activity. It is not only a goal for individuals but also for communities and countries who may measure their productivity in terms of jobs, money or innovation. Originality/value The paper pulls primarily from existing studies, but it presents a new theoretical framework ready for practical application and future study.
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Sean-Michael Green (2026) studied this question.
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