The effects of observing a helping model upon subsequent offers of help were assessed in a naturalistic setting. Passing motorists were exposed to a contrived situation wherein a girl stood beside an auto which had a flat left rear tire. One half of the passing motorists had previously seen a young male helping a girl in a similar situation (model condition); the remaining motorists were not exposed to such helping behaviors. The presence of a model significantly increased the helping behaviors of motorists.
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Bryan et al. (1966) studied this question.
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