Dancing as fast as they can: Israeli high‐tech firms and the Great Recession of 2008

This article shows that the Israeli economy weathered the Great Recession of 2008 rather well. Macroeconomic data show that Israel, with international trade that is highly dependent upon small, high‐tech multinationals, increased its outgoing foreign direct investment (FDI), outgoing greenfield investments, and exports during 2008 and attained good results compared to the European Union and the United States. The explanation offered is based on the predominance of high‐tech, born global companies and small high‐tech multinationals in Israel. Business strategies based on (1) size and flexibility, (2) focusing and tailoring, and (3) innovativeness and globalization allowed many of Israel's small, high‐tech multinationals to continue growing and attain their goals despite the Great Recession of 2008. Five case studies are presented to exemplify this argument. The continuing success of the high‐tech sector and its contribution to Israel's economy explains, among other things, why Israel was relatively unaffected by the crisis.