Cancer‐Related Channel Selection: A Focus On Women Who Have Had a Mammography1

This study examines the impact of three major classes of factors—triggers, impediments, and demographics—on the selection within and across four different channels: doctors, friends/family, organizations, and media. A sample of women over 40 (n = 209) who had had a mammography were asked which channels they had turned to within the last year for cancer‐related information. Discriminant analyses revealed significant functions for the family/friends and media channels. The most important variables in these functions were a woman's age and the number of things she did to minimize her chances of getting breast cancer. These results are discussed in terms of their theoretic and pragmatic implications for future cancer control efforts targeted at women who have had a mammography.