Effective Fundraising Management, by Kathleen S. Kelly. Mahwah, N.J.: Erlbaum, 1998. 663 pp., $49.95 cloth. The Complete Guide to Fundraising Management, by Stanley Weinstein. New York: Wiley, 1999. 307 pp., $49.95 cloth.
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Robert M. Sheehan (2000) studied this question.