What does this research mean for the field?

Exposure to negative social media content significantly reduces the acceptability of intrauterine devices (IUDs), an effect that is serially mediated by the availability heuristic and the affect heuristic. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To assess whether repeated exposure to negative social media content reduces the acceptability of intrauterine devices (IUDs) and to evaluate potential mediation via availability and affect heuristics.

August 28, 2026The Journal of Sex Research

Impact of Repeated Negative Affective Social Media Content on Acceptability of the IUD

View Full Paper

Ask AI

Bookmark

Authors

ABAlexa BeachamThe Graduate Center, CUNY AGAna P. GantmanThe Graduate Center, CUNY SGSarit A. GolubThe Graduate Center, CUNY

Discussion

Member takes

Implication

Randomized trial reveals that negative social media content reduces intrauterine device acceptability in young adults, indicating cognitive heuristics bias contraceptive choices.

Key Points

To assess whether repeated exposure to negative social media content reduces the acceptability of intrauterine devices (IUDs) and to evaluate potential mediation via availability and affect heuristics.
Online randomized trial allocating participants (N = 206, mean age = 18.9 years, SD = 2.02) to view either negative IUD-related social media content or a control condition.
Assessed self-reported IUD acceptability, dread toward the IUD (affect heuristic), and perceived likelihood of a negative experience (availability heuristic) using a two-way ANOVA and serial mediation analysis.
Participants exposed to negative social media content demonstrated significantly lower IUD acceptability relative to unexposed control participants.
The association between negative content exposure and reduced IUD acceptability was serially mediated by the availability heuristic followed by the affect heuristic.

Cite This Study

Beacham et al. (2026) studied this question.

synapsesocial.com/papers/6a9145c5d15324a1df3a8fec https://doi.org/10.1080/00224499.2026.2718502

View Full Paper

Ask AI

Bookmark

Implication

Randomized trial reveals that negative social media content reduces intrauterine device acceptability in young adults, indicating cognitive heuristics bias contraceptive choices.

Impact of Repeated Negative Affective Social Media Content on Acceptability of the IUD

Discussion

Member takes

Implication

Key Points

Cite This Study

Impact of Repeated Negative Affective Social Media Content on Acceptability of the IUD

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider