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September 1, 2002Journal of Public Policy & Marketing

Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No

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JLJoel LexchinCanadian Institutes of Health ResearchBMBarbara MintzesThe University of Sydney

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Lexchin et al. (2002) studied this question.

synapsesocial.com/papers/6a91542a80800acc7233fd7bhttps://doi.org/10.1509/jppm.21.2.194.17595
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