Rural Consumers’ Attitudes: Towards Nutrition Labelling

PURPOSE: Consumer workshops in rural and remote locations were evaluated for their efficacy in changing participants' self-perceived attitudes and behaviours related to nutrition labelling. METHODS: Project-trained community health educators used pilot-tested workshop resources to facilitate 18 workshops across the country. Participants completed pre-workshop questionnaires to permit the identification of demographic characteristics and attitudes and behaviours related to nutrition labelling at point-of-purchase. RESULTS: The majority of the 259 consumers who submitted questionnaires were women (81%), and aged 35 to 54 (35%); 51% reported more than a high school education and 34% had less than $25,000 as a yearly family income. Self-perceived attitudes and behaviours related to nutrition labelling differed only slightly by family income before the workshop. Workshops were rated positively (mode=4 [range 2 to 5]). Thirty-five consumers were surveyed three months after the workshop; the majority were women (89%), were aged 35 to 54 (43%), and had completed high school (51%). Self-perceived attitudes and behaviours for all respondents (n=35) had improved. Use of acquired knowledge and skills at point-of-purchase was high for all respondents (mode=4 [range 2 to 5]; five-point Likert scale). CONCLUSIONS: Providing in-person consumer workshops with pilot-tested materials in rural and remote locations had positive impacts on attitudes and behaviours related to the use of nutrition labelling.