Breast-feeding: midwives meeting mothers in the middle

This paper describes a qualitative study in which midwives’ perceptions of high and low quality interactions between midwives and breast-feeding mothers were elicited. Questionnaires using a critical incident technique were distributed to all the midwives in a maternity service in the North of England. Structured analysis of 16 responses (40%) led to the development of four major themes: communication, support by health professionals, inaccuracy/inconsistency of advice and breast-feeding policy. The case for further education of midwives to improve their self-awareness and communication skills is presented along with recommendations related to resource allocation and policy development.