The Challenges of Marketing Tourism Destinations in the Central African Subregion: the Cameroon Example

During the last decade, sub‐Saharan Africa has consistently posted one of the highest tourism growth rates averaging approximately 6% per annum between 2007 and 2010. However, not all countries have profited from this growth. Countries in the Central African subregion, even though recognized internationally as potential hot spots for sustainable ecotourism development, are still lagging behind those located in Western, Eastern and Southern Africa. This paper identifies some challenges inhibiting the development and marketing tourism destinations in the Central African subregion in general and Cameroon in particular and proposes some concise measures whose implementation would help in redressing the situation.