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January 1, 1995International Journal of Public Opinion ResearchOpen Access

The Numeric Values of Rating Scales: A Comparison of Their Impact in Mail Surveys and Telephone Interviews

Norbert Schwarz Hans‐J. Hippler

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Abstract

Norbert Schwarz, Hans-J. Hippler; THE NUMERIC VALUES OF RATING SCALES: A COMPARISON OF THEIR IMPACT IN MAIL SURVEYS AND TELEPHONE INTERVIEWS, International

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Schwarz et al. (1995) studied this question.

synapsesocial.com/papers/6a9329ad4b23e32e36451649 https://doi.org/10.1093/ijpor/7.1.72

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