Centering on persuasion theory and research as it informs efforts in disease prevention and cure, Reardon examines strategies for motivating change in health-related behaviors, heightening probabilities of recovery from illness through social support and treatment compliance, and coping with serious and terminal illnesses. She then turns to an examination of Kreps’s policy arguments closing with an agenda for health-care persuasion research.
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Kathleen K. Reardon (1988) studied this question.
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