“Euch,1those are for your husband!”; examination of cultural values and assumptions associated with breast‐feeding

Examination of the assumptions underlying research and educational resources on breast-feeding reveals bias and a lack of data to substantiate perceived facts. In this paper four methods of examining research to assist in identifying assumptions and bias in breast-feeding research are presented. Four methods are (a) examining past research, (b) examining cross-cultural research, (c) asking anthropological questions, and (d) using inductive research techniques to reexamine the problem. Such techniques reveal new insights and permit the identification of new directions for breast-feeding research.