Small-scale and artisanal agribusinesses in the Central Highlands region of Victoria, Australia: challenges, shared learning, and pathways to growth

Small-scale and artisanal agribusinesses form a vital segment of regional economies, yet contemporary research into their experiences is limited. A case study investigated the business experiences, opportunities and challenges for producers in the Central Highlands region of Victoria. Stakeholder surveys (n = 49) and interviews (n = 8) revealed complex factors associated with business operations, highlighting the extent to which livelihoods and successes are regionally dependent. Businesses have been left financially vulnerable to external factors of widespread impact. Despite this, participants are optimistic about their business, expressing interest in business expansion, with agritourism identified as one such potential avenue. The findings underscore the importance of peer support, mentoring and extension activities in providing tailored business advice and fostering collaboration. Sector-wide promotion is essential for awareness-raising and expanding the customer base. Coordinated advocacy across all levels of government alongside policy reforms is essential in recognizing the unique contributions of these enterprises.