Assessing Holiday Satisfaction of German and Russian Tourists Visiting Alanya

This study attempts to explore the tourists’ satisfaction within a tourism context, specifically with reference to the destination-based attributes. The study was conducted in Alanya with a sample of German and Russian tourists. Gathering data was analyzed using factor and regression analysis and t-tests. The research findings indicated that the dimension of accommodation services was the strongest predictor of the German tourists’ satisfaction, followed by incoming travel agency services and facilities of Alanya. The dimension of accommodation services also was the strongest predictor of the Russian tourists’ overall holiday satisfaction, followed by destination facilities and incoming travel agency services. Moreover, the mean scores of all the items within the three dimensions were above the neutral point. These results revealed that both Germans and Russians were generally satisfied with their holiday in Alanya.