This paper aims to provide a semiotic analysis of user-generated content on YouTube concerning the song ¿Quién será? ‘Who will it be?’ (1953, music by Pablo Beltran Ruíz and Luis Demetrio Traconis Molina; lyrics by Pablo Beltran Ruíz), making reference to concepts such as bricolage, hypertextuality and microcelebrity to account for the overall nature of the content. Users connect available materials in creative ways to pay tribute to the music/stars they like, while seeking attention and recognition through their content, which might eventually serve their personal interests such as finding a job or earning revenue from the YouTube Partner Program.
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Mine Güven (2017) studied this question.
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