In their article Negative Effects of Positive Reinforcement in Teaching Children with Developmental Delay, Biederman, Davey, Ryder, and Franchi (1994) sought to determine relative efficiency of hand-over-hand (active) instruction versus passive (p. 460). Passive observation was contrasted with hand-over-hand instruction with and without reinforcement. The finding of Biederman et al. was that used in the interactive modeling accounted for poor performance (p. 462). They concluded from this finding that reinforcement, in combination with interactive modeling strategies, may produce confusion in children with language and learning difficulties; the child may be uncertain about exactly what is being reinforced, or the may serve to distract the child from what is for him or her, a difficult sequence of behavior (p. 464). In this response, I assert that Biederman et al. (1994) have misunderstood the phenomenon of reinforcement. At issue is the definition and measurement of the independent and dependent variables that have led to an unwarranted conclusion. I maintain that their finding cannot be functionally related to the independent variable they called positive reinforcement and described as verbal feedback and other sorts of reinforcement because they did not use measurement tactics that were able to document the phenomenon of reinforcement. THE PROBLEM OF DEFINITION There is an old adage that begins, If it looks like a duck, sounds like a duck, walks like a duck ... This adage (in all its variants) is commonly used to make the case that if something appears as it appears, then it probably is the thing it appears to be. a general rule of thumb the adage is probably good advice. a scientific rule it is insufficient as an explanatory mechanism. My contention is that the criteria one uses to assess phenomena such as must be those that define its existence. In defining a duck, zoologists would not be limited to its physical appearance (e.g., shape, size); they would observe its (e.g., quacking, waddling) and at times assess its structure and biology (e.g., skeleton and blood chemistry). There are two necessary and sufficient criteria used in examining the phenomenon of reinforcement: its operational description and its process or functional effect. As an operation, refers to the occurrence of a subsequent to a behavior. a process, refers to the increase in responding as a function of the occurrence of the consequence (Cooper, Heron, & Heward, 1987, p. 257). The existence of either criteria without the other inhibits an analysis of reinforcement. Consequences that increase are called reinforcers (Cooper et al., 1987). In contrast, consequences that decrease the probability of occurrence of a are termed punishers; and the phenomenon is termed punishment. Reinforcement and punishment are commonly confused and misunderstood. Part of the problem lies in the failure to use the term for the phenomenon when increases following the contingent application of a reinforcer, and the term punishment for the phenomenon when decreases following the contingent application of a punisher. Often, if it looks like reinforcement, and sounds like reinforcement, it is assumed to be reinforcement. However, the only criteria that adequately define (or punishment) are (a) the temporal relation between the and its reinforcer and (b) the effect that consequences have on the occurrence of (Alberto & Troutman, 1990; Cooper et al., 1987; Malott, Whaley, & Malott, 1993; Martin & Pear, 1983; Skinner, 1953). Thus the theme of this commentary is: It may look and sound like a reinforcer, but unless it increases the frequency of the it follows, it's not a reinforcer. …
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Phillip Ward (1995) studied this question.
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