In three studies of U.S. and Taiwanese participants, we tested the common assumption that it is more satisfying to express gratitude face-to-face (FtF) than indirectly (i.e. by text or email). Scenario-based Study 1 assessed lay theories, finding that participants indeed expected more positive emotion but also expected more negative emotion to accompany FtF expression. Retrospective study 2 assigned participants to recall their emotions after a recent time they thanked somebody, either FtF or by text message. Positive emotions did not differ in the two conditions. Longitudinal Study 3 assigned participants to create three thanking episodes, either FtF, by phone, or by text. All three gratitude conditions boosted well-being compared to a neutral control condition, but differed little from each other in their effects. Cultural differences were observed but were mostly irrelevant to our hypotheses. Our results indicate that texting somebody a quick ‘thank you’ may be just as positively impactful as, and less risky than, thanking them to their face.
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Sheldon et al. (2021) studied this question.
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