In this exploratory study, 191 students at a Deep Southern university were surveyed about their locus ofcontrol and use of religious media. Given that this was the first research into the relationship between this personality trait and religious media use, only research questions were advanced on this subject. Questions were raised as to whether internally or externally-oriented individuals would use religious media more extensively, have greater satisfaction with religious media, and be more likely to find these messages credible. Internals were found to gain more from religious media than did externals. Suggestions are made for the improved understanding of locus of control and religious belief One hypothesis was stated on the indirectly related topic of the effect of a persons 'parasociability'' on the intensity of the perceived relationship with media ministers. Based on past research, it was predicted that someone who was highly "parasociable," would have a stronger parasocial interaction (PSI) relationship than an audience member that was less "parasociable. " Results bore out this prediction.
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Auter et al. (1999) studied this question.