Viewing motivations, program preferences, and demographics were examined regarding their importance in determining subscriptions to cable and pay cable. The sample (N = 1,199) represented three ethnic groups: Whites, African Americans, and Hispanics. Cable/pay cable subscribers reported higher satisfaction when watching TV. African Americans and Hispanics were most likely to subscribe to pay channels. Pay subscribers were likely to own a videocassette recorder, have higher income, and watch TV more for entertainment and diversionary reasons.
No takes yet. Share an insight, caveat, or question.
Albarran et al. (1994) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: