Catastrophic forest decline coupled with a rampant illegal wildlife trade poses a serious threat to biodiversity in most Southeast Asian countries (Sodhi et al. 2010). The impact of these factors on mammalian groups has been stated broadly, but also studied for many taxa at a more specific level, especially for charismatic ones such as elephants To conserve such animals, many conservation organisations have attempted to give these threats to biodiversity loss a 'face' that can be associated with it -such as golden lion tamarins for forest fragmentation, elephants for hu man wildlife conflict, or orang-utans for forest loss due to palm oil plantations
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Nekaris et al. (2015) studied this question.
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