Librarians, professionalism and image: stereotype and reality

Purpose The purpose of this paper is to consider the professional role of the librarian, examining the images of presented by professional literature, mass media and popular culture. Design/methodology/approach The historical development of the library professional is considered. Conceptions of librarians in professional literature, mass media and popular culture are examined. The ongoing dialogue upon the nature of the professional role within the professional press and email discussion lists is also discussed. Findings Images of librarians within mass media and culture are often positive and heroic whereas images within professional literature tend to reinforce stereotypes. Originality/value An examination of the professional role of the librarian, particularly in the UK, considering images and content from the mass media, popular culture and professional literature.