What should we do about vaccine hesitancy?

With the resurgence of measles—a disease we thought had been all but conquered—gaps in vaccination coverage are gaining increasing public attention. If vaccination rates continue their downward trajectory measles may once again become endemic. What should we do in the face of growing “vaccine hesitancy,” now listed as one of the World Health Organization’s 10 threats to global health (www.who.int/emergencies/ten-threats-to-global-health-in-2019)? Should we blame the parents, censor social media, enforce vaccination through school exclusion, or penalise non-vaccination through fines or loss of benefits? These are just some of the approaches …