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December 1, 2016Journal of Advertising Research

Why Older Adults Show Preference For Rational Over Emotional Advertising Appeals

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LSLynn Sudbury‐RileyUniversity of Liverpool

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Lynn Sudbury‐Riley (2016) studied this question.

synapsesocial.com/papers/6a96440e18aea7995cf69348 https://doi.org/10.2501/jar-2016-048

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Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

1Aging in Culture2013 · 205 citations
2The Effectiveness of Comparative Versus Non-Comparative Advertising2015 · 18 citations
3Cognitive competence of older consumers1995 · 30 citations