As formerly agricultural states respond to the challenges of unsustainable development and the effects of globalization, local and regional environmental advocates face new challenges in their efforts to educate and persuade people about the effects of their choices as consumers and citizens. This essay examines the case of food-centered advocacy tourism in North Carolina and its rhetorical and performative potential as a site for the cultivation of other-wise environmental subjectivities. This essay argues that place-based, embodied experiences of witnessing may hold significant potential for challenging unsustainable discourses of consumerism.
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Cindy M. Spurlock (2008) studied this question.
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