This article reports new empirical results on the information content of implied volatility, with respect to modeling and forecasting the volatility of individual firm returns. The 50 firms with the highest option volume on the Chicago Board Options Exchange between 1988 and 1995 are examined. First, the results indicate that the ability of implied volatility to subsume all relevant information about conditional variance depends on option trading volume. For the most active options in the sample, implied volatility reliably outperforms GARCH and subsumes all information in return shocks beyond the first lag. For these active options, implied volatility performs substantially better than indicated by the prior results of Lamoureux and Lastrapes ( 1993 ), despite significant methodological improvements in the time‐series volatility models in this study including the use of high‐frequency intraday return shocks. For the lower option‐volume firms in the sample, the performance of implied volatility deteriorates relative to time‐series volatility models. Finally, compared to a time‐series approach, the implied volatility of equity index options provides reliable incremental information about future firm‐level volatility.
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Mayhew et al. (2003) studied this question.
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